Filed under: Corporate Social Responsibility, Directions for Sustainable Innovation, Sustainability News | Tags: branding, Innovation, Social Impact, Sustainable Innovation
What is the interest of Product Social Metrics for companies ? What are the benefits of branding and innovation? Do you want to learn more about the methodology described in the Handbook for Product Social Impact Assessment?
Join the conversation at the Sustainable Brands Conference in London on November 5th. Joao Fontes (PRé Sustainability), Hazel Culley (Marks & Spencer), Markus Laubscher (Philips) and Jacobine Das Gupta (DSM) will share their experiences with assessing the social footprint of products, and how this supports branding and innovation. http://www.sustainablebrands.com/events/sblondon14/program
You may also be interested to look and listen back to the registered webinar. During this 45′ webinar, Marzia Traverso (BMW Group), Joao Fontes (PRé Sustainability) and Jacobine Das Gupta (DSM) provide more information on the methodology described in the handbook, share pilot results and exchange on the business benefits of product social metrics. http://www.sustainablebrands.com/digital_learning/slideshow/new_metrics/socialfootprint_how_understanding_your_products_social_impact
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