Sustainable Innovation


Dutch Business News Radio Interview

Why do customers want green?

This week I have presented my new book on the Dutch radio in the Business News Radio program ‘BNR Duurzaam’.

Presentator Mark Beekhuis, Jos Cozijnsen and I exchanged about sustainability news and strategies, employee engagement, cultural differences and the new book.

For those who understand Dutch find hereby the link to the radio emission: http://www.bnr.nl/programma/bnrduurzaam/555237-1201/bnr-duurzaam-14-januari-uw-klant-houdt-van-groen

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